Our story
In 2016, founder Seb Ostrowicz—known as the world’s biggest weightlifting fan—noticed a problem: genuine access to the athletes and the sport was missing. Determined to change that, Seb began interviewing hundreds of athletes and coaches, writing articles and books, and traveling the globe to film weightlifters in action. His passion helped bring the sport closer to those who, like him, craved a deeper connection.
That same spirit continues to drive WLHOUSE today.
Our Mission: “To Bring the Sport of Weightlifting Closer to the Fans.”
We now collaborate with the greatest weightlifters of this generation, designing performance-driven clothing and equipment that helps them excel. By making these products available to the world’s strongest fans, we’ve built a community of over 775K weightlifters who not only support their heroes but also fuel the sport’s growth and accessibility.
When you choose WLHOUSE, you choose Weightlifting.
That’s why WLHOUSE is chosen by champions™.
Not sure where to start?
We've curated a selection of our newest collections and most popular products for you.
Newest collections
Equipment - 3 for 2
Across our range of equipment you can make the most of our 3 for 2 offer. Choose three items and only pay for two.
Media
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Podcast
Listen nowListen to WLHOUSE founder Seb Ostrowicz and guests go deep on the goings-on of our sport—from competition previews and who-would-wins, to behind-the-scenes tell-alls and weightlifting history you can’t get anywhere else. Released weekly.
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WLHouse TV
Watch nowStream the world’s biggest weightlifting competitions live or on-demand at any timeand access our library of warm-up room footage. You can also find our documentary content here, exclusive training footage, plus everything from YouTube completely ad-free. Updated weekly.
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YouTube
Watch nowWatch documentaries, training sessions, and athlete battles from years past, plus weekly weightlifting news recaps all in one place and free of charge. Uploaded three times per week.
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BLOG
READ NOWRead up on worldwide weightlifting news—all in one place. Find exclusive athlete interviews and insider industry updates. Published weekly alongside our e-mail newsletter.

